Choose nature’s fibre. Choose cotton.

Chambray and denim are really French imports.

Linen is made from the flax plant, while cotton comes from the cotton plant.

Cottonseed oil is cholesterol-free.

Cotton is grown globally more than any other non-edible crop.

Cotton knit sweaters and tee-shirts should be rolled and placed in a suitcase to prevent wrinkling.

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Lifestyle

No matter what your style is, cotton is the ideal fabric for you. Read on, to see how cotton can help you define or refine your look.

Celebrity Byte

“It is what one might call a ‘forever fabric’, since it can be used in upholstery, in every combination of colour or texture…” Dia Mirza.

Cotton on Runway

No need to look any further to know what the hot-shot designers’ take on cotton is!

Cotton Must-Haves

If you spend needless hours everyday trying to decide what to wear, you are not alone.

What's in, What's not!

Cotton Trends with designers Shalini & Paras.

Cotton Styles

Cotton is not called the white gold for nothing. Light and soft on the body, cotton can transform you into a style icon with minimum fuss.

Denim

What is this life without denim? Be it as a pair of good fitting jeans or as a casual shirt or jacket.

Shop for Cotton

First and foremost when you buy cotton, make sure the fabric you pay for is actually cotton.

Cotton get-aways

Budget-friendly family-fun tips.

Tips to Maintain Cotton

We all love cotton and they way it feels against our skin. Day in and day out, we reach out to it in a million different ways.

Cotton Every Season

Be it summer, monsoon or even winter, cotton is an all-time favorite. And, why not?

Cotton for Everyone

Just why is cotton so incredibly popular?

Something for Pets

Now your golden retriever can dream about chasing squirrels while napping.

Cotton at Home

A natural, eco-friendly décor is as much a part of a way of life as eating natural and organic food.

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Cotton for Fitness

What is the fabric that takes away the moisture from your clothing when you sweat out at the gym? The answer is predictable. Cotton, of course. Cotton is a great compliment for fitness regimes too. And though professional workout clothes are made of special fabrics, the basis is usually cotton ...

Celebrity Byte

“It is what one might call a ‘forever fabric’, since it can be used in upholstery, in every combination of colour or texture…”Dia Mirza, Actor, at ‘Vote for Cotton’ event, June 3, 2009, New Indian Express. “India has a very strong cotton heritage and we feel it’s importan ...

Cotton get-aways

Budget-Friendly Family-Fun TipsHaving a great time is not about an expensive vacation in an exotic locale. Some of the most delightful memories can be made right in your backyard, on the beach or a brisk walk from your house.All you need is a great sense of adventure, a cotton-crazy imagination, and ...

Cotton from Plant to Cloth

Cotton is a natural fiber taken from the cotton plant. Cotton plants are perennial plants grown as annuals of the genus cotton [gossypium], a close relative of the hollyhock family that has beautiful flower blooms. Seedlings emerge from the soil within one to two weeks after planting. In about four ...