Soft + Comfort = Cotton


86% of Indians feel Cotton keeps you cool.

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Fashion Fabric Glossary
S"
Sateen
A weave construction that has more yarn surface on the face of the cloth than other basic weaves, giving a softer hand and more lustrous look. Also, cloth made with carded or combed yarns that are usually mercerized, and has a very smooth, lustrous surface effect that resembles satin.
Savile Row
A term used to describe men's tailored clothing inspired by the excellence and elegance established by a group of upscale tailors conducting business in shops along a street called Savile Row in the West End of London, the first of which opened for business in 1843
Scutcher
A machine which breaks up and opens the raw cotton in preparation for carding.
Sea Island cotton
Fine, long staple cotton grown in the West Indies.
Seed cotton
Unginned, picked cotton.
Seersucker
A lightweight cotton fabric with a woven crinkle achieved by altering tension in the warp yarns. Seersucker is synonymous with the classic summer suit.
Selvage
Also called "self-edge," it is the reinforced, outside length of fabric, which keeps fabric from unraveling
Sheeting
Plain-woven, carded yarn cloth in medium and heavy weights. When the thread count is low, sheeting is defined as muslin. When the thread count is high and the yarn is combed, it is defined as percale.
Short
Someone who has sold cotton futures or other contracts is said to be short until he buys the contracts back or delivers the cotton at the maturity date of the contract.
Silhouette
A term used to describe the contour or outline of a garment when it is worn on the body
Single
Describes the ply of yarn. A single is the most popular ply and means , raw cotton twisted into a single thread.
Sliver
A soft rope of loosened cotton taken from the carding machine.
Staple
Cotton fibre considered with regard to its length and fineness. short staple : less than 25 mm medium staple : 25 to 30 mm long staple : 30 to 37 mm extra long staple : 37mm and above.
Striped Sateen
A woven-in weave of a section of striped pattern.
Suiting
Any fabric used in making men's or women's suits; it applies to a wide variety woven fabrics which tailor well
Swimsuit
A garment designed for sunbathing or swimming in a pool or at the beach. Sometimes also called after its original name, bathing suit, the swimsuit dates back to the 1800s.

Cotton for Fitness


What is the fabric that takes away the moisture from your clothing when you sweat out at the gym? The answer is predictable. Cotton, of course. Cotton is a great compliment for fitness regimes too. And though professional workout clothes are made of special fabrics, the basis is usually cotton ...

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Celebrity Byte


“It is what one might call a ‘forever fabric’, since it can be used in upholstery, in every combination of colour or texture…”Dia Mirza, Actor, at ‘Vote for Cotton’ event, June 3, 2009, New Indian Express.       “India has a very strong cotton heritage and we feel it’s importan ...

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Cotton get-aways


Budget-Friendly Family-Fun TipsHaving a great time is not about an expensive vacation in an exotic locale. Some of the most delightful memories can be made right in your backyard, on the beach or a brisk walk from your house.All you need is a great sense of adventure, a cotton-crazy imagination, and ...

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Cotton from Plant to Cloth


Cotton is a natural fiber taken from the cotton plant. Cotton plants are perennial plants grown as annuals of the genus cotton [gossypium], a close relative of the hollyhock family that has beautiful flower blooms. Seedlings emerge from the soil within one to two weeks after planting. In about four ...

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