Soft + Comfort = Cotton


86% of Indians feel Cotton keeps you cool.

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Fashion Fabric Glossary
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Velour
A fabric woven on a loom which utilizes an additional yarn to form loops called pile. The loops are sheared to be a shorter length on one side resulting in a decorative sheen.
Velvet
Closely woven with a short, thick, pluhs pile, this fabric adds a touch of elegance to an ensemble.
Vent
A slit or two slits that appear at the bottom of the back of a jacket or blazer
Voile
A lightweight, sheer, plain-weave fabric usually made in cotton that has a slightly crisp feel. Voile is commonly used in women's blouses and curtains

Cotton for Fitness


What is the fabric that takes away the moisture from your clothing when you sweat out at the gym? The answer is predictable. Cotton, of course. Cotton is a great compliment for fitness regimes too. And though professional workout clothes are made of special fabrics, the basis is usually cotton ...

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Celebrity Byte


“It is what one might call a ‘forever fabric’, since it can be used in upholstery, in every combination of colour or texture…”Dia Mirza, Actor, at ‘Vote for Cotton’ event, June 3, 2009, New Indian Express.       “India has a very strong cotton heritage and we feel it’s importan ...

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Cotton get-aways


Budget-Friendly Family-Fun TipsHaving a great time is not about an expensive vacation in an exotic locale. Some of the most delightful memories can be made right in your backyard, on the beach or a brisk walk from your house.All you need is a great sense of adventure, a cotton-crazy imagination, and ...

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Cotton from Plant to Cloth


Cotton is a natural fiber taken from the cotton plant. Cotton plants are perennial plants grown as annuals of the genus cotton [gossypium], a close relative of the hollyhock family that has beautiful flower blooms. Seedlings emerge from the soil within one to two weeks after planting. In about four ...

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