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Break that Emotional ‘Deewar’ and Be a ‘Himmatwala’ with Cotton Cotton Council International launches a video campaign showing us the true hero in our lives


New Delhi, July 07, 2014: Whether you’re the “sweep them of their feet”, or the “quiet achiever” type of hero, it’s cotton that helps you be at your best. Discover all that can happen in your regular mundane life, if only you wear cotton.


Cotton Council International (CCI) is set to add some Bollywood excitement to the lives of cotton’s consumers through the launch of a new video campaign called “Check the Label.” The campaign is a hilarious take on some of the most iconic Bollywood scenes and shows how these could have been different if only cotton had a role to play.


 

Vedangi Agarwal and Josh Goraya Take Wills Lifestyle India Fashion Week (WIFW SS 14) by Storm


NEW DELHI – October 13, 2013 – The much anticipated debut show of “Let’s Design” winners Vedangi Agarwal and Josh Goraya took place at Wills Lifestyle India Fashion Week (WIFW), Sunday, October 13, 2013, at 12:45p.m.


The hotly contested fashion design competition “Let’s Design” by Cotton Council International (CCI) has become India’s premier design competition and brought cotton to the forefront of fashion. By working with young, up-and-coming designers, CCI strives to showcase cotton in a contemporary context and to reignite a passion for working with cotton among the Indian fashion and textile fraternities.

 

Debutants Vedangi Agarwal and Josh Goraya Put Cotton Centre Stage at Wills Lifestyle India Fashion Week (WIFW SS 14)


NEW DELHI – October 9, 2013 – Winners of the highly coveted “Let’s Design” fashion design competition, Vedangi Agarwal and Josh Goraya, will unveil their SS 14 collections at the “Hi 5” show of Wills Lifestyle India Fashion Week (WIFW). Continuing its commitment to the fashion leaders of tomorrow using cotton in their designs, Cotton Council International (CCI) applauds the young designers. The much anticipated debut collections will be presented at the “Hi 5” show on Sunday, October 13, 2013, at 12:45 p.m. at Hall No. 18 at Pragati Maidan, New Delhi.


Their passion for cotton maintained from their time on “Let’s Design,” both designers will be featuring predominantly cotton collections. The diversity of cotton will be highlighted by the two very different collections. Expect immaculate tailoring and masculine lines in Josh’s collection entitled “Alter Nature.” Vedangi will bring romance to the forefront in her collection called “Aurora.” Inspired by the rising sun and the morning sky, soft feminine silhouettes will transport the audience to a bygone era.

 

Cotton Council International Announces the joint Winners of “Let’s Design” Season 5


NEW DELHI, February 5, 2013 – Cotton Council International (CCI), in association with the Fashion Design Council of India (FDCI), announces Vedangi Aggarwal and Harjosh Singh Goraya as the joint winner of the fifth season of its pan-India fashion design contest, “Let’s Design.” Vedangi and Harjosh beat out fellow finalists to become the season champion. Both of them impressed the judges with their creative designs and innovative use of 100 percent cotton fabrics.


“It was a lot of hard work but this competition was a great way to get exposure and experience as a designer, as well as learn a lot about cotton,” said Vedangi. “There are many more types of cotton fabric than I thought. I enjoyed being challenged to break conventional thinking about cotton applications and use these fabrics in unexpected ways” concluded Harjosh.

 
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