About Cotton?
Breathe. Stretch. Waltz.
Come alive with cotton.
A fabric so versatile that it fits a million descriptions – a sunny sundress for a summer’s day picnic, drawstring pants to lounge around on a lazy Sunday or a designer kurti for an artist launch at the gallery – and yet eludes a banal tag.
Cotton is the freedom to be. Or not to be. To mingle with the crowd or step aside to make the silent statement.
Made of nature, it seems so rightly natural against the skin.
Wickedly or demurely casual, stoically formal or elegantly chic, cotton is your second skin. And how!
In fact, beware. Cotton can define the very essence of who you are without you knowing it. It can tell the world many an alluring tale of the soul that lurks in your eyes.
Celebs and mere mortals alike, here’s a little grain of wisdom. No one can resist the lure of cotton; no one can escape its magic.

2009: International Year of Natural Fibres

The United Nations has declared the year 2009 as the International Year of Natural Fibres. Since the 1960s, the use of synthetic fibres has increased, and natural fibres have lost a lot of their market share. The main objective of the International Year of Natural Fibres is to raise the profile of these fibres, to emphasize their value to consumers while helping to sustain the incomes of the farmers. Promoting measures to improve the efficiency and sustainability of production is also an important aspect of the Year.
